Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Chances are, they've been affected by the algorithm changes too, and have a better idea of the steps necessary to counteract the effects. On a chilly evening, what could be better …

Obviously, freelancers and interns in your budget have limited experience in SEO, and you might have to step in and correct some of their work if it isn't up to snuff. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site …

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. This way, if the landing …

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Be sure to includes "Share" buttons on your webpages to help engagement scores. The field of search engine optimization was once focused on one major goal: harvesting intent …

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. This will give …

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. Why can't they agree? Because there is no …