Alternatively, you might lack a landing page that consolidates all of your product pages in one place. Don't feel obligated to purchase a search engine optimization service. Some companies claim to guarantee high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow …

While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in ways which look natural …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

This could not be further from the truth. Sounds weird? Try it. Then edit when fully focused. A new visitor coming to your site will see this kind of material and immediately get a bad impression. I'm on the lookout for an incredible antique wooden rocking horse . What happens when …

One place where header tags do seem to make a positive impact on SEO is with featured snippets. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Which pages and posts are most important? These should have …

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. A repeated message may cause an individual …

Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Advertising offers an excellent venue to increase brand awareness. This, like pay-per-click, can be expensive and may not …