Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. A repeated message may cause an individual …

Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Advertising offers an excellent venue to increase brand awareness. This, like pay-per-click, can be expensive and may not …