If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

After examining the big players, you learned about the different types of search engines, including first tier, second tier, regional, topical (vertical), web spider (based), meta, and hybrid search engines. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to …

Other times, companies will hire specialists to help them with their SEO needs. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages …

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Research shows that data-heavy content gets linked much more frequently as compared to …

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Short-term memory retains only five to nine pieces of information, meaning new messages are either soon forgotten or added to l But still you face other challenges. Online searchers are …