Its all about local search

Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. Marketing professionals account for many issues as they design social media programs. TD-IDF means that content should include different phrases and that some of those phrases …

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Make your site fast

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don't put …

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Using rankings strategies like the pros

As you're developing high-quality content, you'll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. To use guest blogging to create backlinks, you first have to do a ton of research to …

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What are the advantages of blogs on today's web?

Ensure that your home page loads more quickly than those of competing sites. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. URLs that differ only by case which display the same page can create duplicate page issues which can …

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What's the story about trust rank

90% of users only look at the first page of Google results, so if your site doesn't come up on the first page, you aren't reaching your full potential. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost …

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