Takeaway tips for social media

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Many consumers think comparative ads are less believable. Make sure your new environment is not accessible to the public. The best way to go about this is …

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Achieving internal needs through SERP positioning

In my case, I started as a web developer and migrated to SEO through my love of analytics. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Maybe the …

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Fascinating CTR tactics that can help your business grow

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other …

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The death of conversion rates

That's OK! Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty We are farmers, not butchers.

Make …

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The untapped goldmine of SEO

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines The reason you want to limit your title tag to only seven …

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