It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant …

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other …

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Well-written alt text can improve search rankings because search engines will check …

The global brand might have a higher perceived quality. This option should be on your list of add-ons from an SEO perspective. Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). Yes, I said six months.

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Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. This will give …

Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. A repeated message may cause an individual …

Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. Marketing professionals account for many issues as they design social media programs. TD-IDF means that content should include different phrases and that some of those phrases …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. The more you know about …

Optimizing your site's speed score is an important factor because your visitors aren't going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn't loading fast enough, they will hit the back button to explore the …

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don't put …

After examining the big players, you learned about the different types of search engines, including first tier, second tier, regional, topical (vertical), web spider (based), meta, and hybrid search engines. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to …

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates …

Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). The good news is that by handling website migrations …

Sitemaps serve two purposes. A brand logo is the symbol used to identify a brand. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring …

Other times, companies will hire specialists to help them with their SEO needs. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages …

That's OK! Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty We are farmers, not butchers.

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It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren't even in the same directory. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes …

As you're developing high-quality content, you'll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. To use guest blogging to create backlinks, you first have to do a ton of research to …

Ensure that your home page loads more quickly than those of competing sites. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. URLs that differ only by case which display the same page can create duplicate page issues which can …

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. Why can't they agree? Because there is no …

90% of users only look at the first page of Google results, so if your site doesn't come up on the first page, you aren't reaching your full potential. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost …

The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but …

The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. Search engines (and users) look to the site architecture for clues as to what pages are most …

Depending on your marketing strategy, you might prefer to host your blog on another site, such as www.blogger.com, so the links to your site appear to be coming from another source. Constant changes in search engine result that Seo is not all about use of keywords, link buildings …

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they're interested …

If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Short domain names are easier to remember. A good starting point …

Your customers are looking for answers to questions, or resolutions for problems they're having. SEO stands for Search Engine Optimization. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. You …

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines The reason you want to limit your title tag to only seven …

Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. When done well, content marketing can contribute to boosting a site's position in search rankings. If …

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Research shows that data-heavy content gets linked much more frequently as compared to …

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Short-term memory retains only five to nine pieces of information, meaning new messages are either soon forgotten or added to l But still you face other challenges. Online searchers are …

Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. A silly issue that causes huge problems -- and happens …

The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. The 404 code is also important if you want …

Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Advertising offers an excellent venue to increase brand awareness. This, like pay-per-click, can be expensive and may not …