Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. A silly issue that causes huge problems -- and happens …

The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. The 404 code is also important if you want …

Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Advertising offers an excellent venue to increase brand awareness. This, like pay-per-click, can be expensive and may not …