So they want to make users as happy as possible. You'll hear gurus talking about visitors from Google as organic traffic. You might not be talking about it, because mental health in the workplace is still a taboo subject. For Future Comms the Internet is their lifeline and the core …

See articles 3 and 7 for information on on-article optimization -- where keywords should be placed in articles -- and article 18 - 20 for information on off-article optimization (that is, putting keywords in links). Google itself recommends that large numbers of links are only generated by unique content with added value for …

Notice how it begins suggesting search terms?As you slowly type in each letter, youll see more. But I also understand the attitude of some business owners I've spoken to, frustrated to see their competitors ranking above them thanks to purchased links, and thinking if you can't beat 'em, join …

Alternatively, you might lack a landing page that consolidates all of your product pages in one place. Don't feel obligated to purchase a search engine optimization service. Some companies claim to guarantee high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow …

All I am suggesting is that Google is doing this at the content level itself. Twitter helps marketers identify and reach customers. Travel anywhere and take in new experiences all day in a camper van for sale then return home and sleep in your own bed every night. The Intersol …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. At a time when the web is heavily saturated with content and many businesses offering similar services, getting high Google …

Google was created by Larry Page and Sergey Brin at Stanford University. To be succinct, SPAM backlinks are like fleas on the hide of your digital puppy (or the analogically challenged, the puppy is your, or indeed any, website). I asked where I could find Freelance SEO but no-one could …

Obviously, freelancers and interns in your budget have limited experience in SEO, and you might have to step in and correct some of their work if it isn't up to snuff. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high …

Building an online presence is not easy. Local SEO can do great things for your business. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you …

This is especially useful considering that an index page with content that changes constantly has a negative SEO effect. Analyzing your competitor's website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor's website, then that's …

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. This way, if the landing …

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant …

Optimizing your site's speed score is an important factor because your visitors aren't going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn't loading fast enough, they will hit the back button to explore the …

Sitemaps serve two purposes. A brand logo is the symbol used to identify a brand. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring …

As you're developing high-quality content, you'll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. To use guest blogging to create backlinks, you first have to do a ton of research to …

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. Why can't they agree? Because there is no …