Obviously, freelancers and interns in your budget have limited experience in SEO, and you might have to step in and correct some of their work if it isn't up to snuff. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high …

Building an online presence is not easy. Local SEO can do great things for your business. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you …

This is especially useful considering that an index page with content that changes constantly has a negative SEO effect. Analyzing your competitor's website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor's website, then that's …

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. This way, if the landing …

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant …

Optimizing your site's speed score is an important factor because your visitors aren't going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn't loading fast enough, they will hit the back button to explore the …

Sitemaps serve two purposes. A brand logo is the symbol used to identify a brand. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring …

As you're developing high-quality content, you'll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. To use guest blogging to create backlinks, you first have to do a ton of research to …

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. Why can't they agree? Because there is no …