In some cases, allowing information related to your site to expire, such as job postings, for a prolonged period of time could lead to a manual action. It's difficult to compare individual sites against such broad metrics, especially with such a sharp rift between the median and mean values, but …

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Many consumers think comparative ads are less believable. Make sure your new environment is not accessible to the public. The best way to go about this is …

One place where header tags do seem to make a positive impact on SEO is with featured snippets. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Which pages and posts are most important? These should have …

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Be sure to includes "Share" buttons on your webpages to help engagement scores. The field of search engine optimization was once focused on one major goal: harvesting intent …

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. This will give …

Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. Marketing professionals account for many issues as they design social media programs. TD-IDF means that content should include different phrases and that some of those phrases …

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they're interested …

Your customers are looking for answers to questions, or resolutions for problems they're having. SEO stands for Search Engine Optimization. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. You …