Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

An organic search is the process of using loose search terms to get precise search results. If you're anything like me, then you're looking to understand why certain things work the way they do. (We'll talk about that later on.) Catering to the native tongue of search engine users also …

Remember that it 's also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you're also filling it with a directly relevant post. If your …

In my case, I started as a web developer and migrated to SEO through my love of analytics. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Maybe the …

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

Other times, companies will hire specialists to help them with their SEO needs. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages …

That's OK! Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty We are farmers, not butchers.

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It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren't even in the same directory. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes …

The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but …

Depending on your marketing strategy, you might prefer to host your blog on another site, such as www.blogger.com, so the links to your site appear to be coming from another source. Constant changes in search engine result that Seo is not all about use of keywords, link buildings …

If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Short domain names are easier to remember. A good starting point …

Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. When done well, content marketing can contribute to boosting a site's position in search rankings. If …

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Research shows that data-heavy content gets linked much more frequently as compared to …