Don't miss out splogs from your detailed marketing checklist

See articles 3 and 7 for information on on-article optimization -- where keywords should be placed in articles -- and article 18 - 20 for information on off-article optimization (that is, putting keywords in links). Google itself recommends that large numbers of links are only generated by unique content with added value for …

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Expand your javascript as necessary

Slow loading times greatly impact your conversions and images really take the longest to load. Keep things simple and scalable. Why not spend a few hours this weekend on a treasure hunt with the kids? Remember Zap Me quality is more important than quantity, so if you get one or …

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Using other people's websites to review your follow ups

After the basic SEO technical elements, think about some of the other elements. A website's quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Earliest windows were not nearly as sophisticated …

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Ways to tell you're suffering from an obsession with reporting

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …

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What can Instagram teach you about dynamic pages

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. A proper approach is necessary. The most famous reason …

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Let me tell you how to improve your citation flow

If the domain has not been renewed during the domain redemption period, the domain is deleted from the domain registry within the next five days. You'll discover that some words you were sure people would use are rarely searched, and you'll also find that you've missed a lot of common …

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More focus is put on duplication

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. You start with a quality website, add good content and mix with generous amounts of …

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Myths and misconceptions about stickiness

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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What everyone ought to know about user generated content

Alternatively, you might lack a landing page that consolidates all of your product pages in one place. Don't feel obligated to purchase a search engine optimization service. Some companies claim to guarantee high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow …

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A few words on javascript

This means that if someone wants to buy something, and your site ranks for buyer keywords, there are high chances they'll buy from you (or using your affiliate link) because their primary intent was to buy. Connect your site to a Google Analytics account and start receiving great information. Are …

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Actionable tips on reporting and Pinterest

Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Chances are, they've been affected by the algorithm changes too, and have a better idea of the steps necessary to counteract the effects. On a chilly evening, what could be better …

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Is doorway page a Google ranking signal?

Unfortunately, the amount of space on SERPs is remaining the same despite this increase. But every link you build deserves your full attention and your highest standards-even on lower-tier publishers. A sit stand desk is a desk conceived for writing, reading or drawing while standing up or while sitting on …

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Why 301 redirects matter

It?s the boldest, most attention-grabbing element in a search result, and has a significant influence on your SERP click through rate. apart from Google is its interface. I understand that bespoke cataract surgery can provide excellent results. A Beverley file, on the other hand, is simply a file that …

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Super-easy ways to learn everything about white hat SEO

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term - they lie! Google …

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Bucket brigades based on non reciprocal links

Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. Additionally, check your server logs to find 4xx errors that ContentKing may not be monitoring, and check Google Search Console to see if Google has hit any 4xx errors. Walking in the …

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The death of site submissions

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. At a time when the web is heavily saturated with content and many businesses offering similar services, getting high Google …

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Headings and web 2.0

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Learn how to start with dynamic pages

This is prominent real estate and the message featured here greatly impacts the searcher's decision on whether to click through to your site or move on to the next search result. Thin content on category pages can also arise when drilling down into faceted category navigation until a page is …

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The benefits of inbound links to your search marketing strategy

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Investigative spider-webbing occurs when a consumer pursuesor investigates specific content across multiple platforms, such as a person watching afootball game and accessing stats for various players on a PC or mobile …

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Less is always better when it comes to metrics

While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in ways which look natural …

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Create unique title tags for each page

Think of search engine optimization as "search experience optimization." It's not just important for your users to find your website -- it's important for them to stay on your website, interact with your content, and come back later. That allows you to, first of all, engage with your clientele directly. Why …

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Can ROI really make a difference?

Obviously, freelancers and interns in your budget have limited experience in SEO, and you might have to step in and correct some of their work if it isn't up to snuff. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site …

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Adjust your appearance in search by utilising onsite SEO

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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Just stay calm about SEO

When using internal links, it's important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. In fact, it would have been beneficial. I understand that bespoke laser …

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