In some cases, allowing information related to your site to expire, such as job postings, for a prolonged period of time could lead to a manual action. It's difficult to compare individual sites against such broad metrics, especially with such a sharp rift between the median and mean values, but …

Building an online presence is not easy. Local SEO can do great things for your business. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you …

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Many consumers think comparative ads are less believable. Make sure your new environment is not accessible to the public. The best way to go about this is …

One place where header tags do seem to make a positive impact on SEO is with featured snippets. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Which pages and posts are most important? These should have …

If you're waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won't even hear about you. This can be termed as thin content. Once you …

Questions are the highlights of learning. You may also need to enhance the application from time to time. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers …

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

Producing quality content is always the key - but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Even though sitemaps may seem to be …

This is especially useful considering that an index page with content that changes constantly has a negative SEO effect. Analyzing your competitor's website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor's website, then that's …

An organic search is the process of using loose search terms to get precise search results. If you're anything like me, then you're looking to understand why certain things work the way they do. (We'll talk about that later on.) Catering to the native tongue of search engine users also …

Remember that it 's also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you're also filling it with a directly relevant post. If your …

By keeping the site's underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site's visitors. Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Effective marketing communications …

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. This way, if the landing …

In my case, I started as a web developer and migrated to SEO through my love of analytics. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Maybe the …

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. Be sure to includes "Share" buttons on your webpages to help engagement scores. The field of search engine optimization was once focused on one major goal: harvesting intent …

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant …

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other …

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Well-written alt text can improve search rankings because search engines will check …

The global brand might have a higher perceived quality. This option should be on your list of add-ons from an SEO perspective. Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). Yes, I said six months.

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Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. This will give …

Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. A repeated message may cause an individual …

Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. Marketing professionals account for many issues as they design social media programs. TD-IDF means that content should include different phrases and that some of those phrases …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. The more you know about …

Optimizing your site's speed score is an important factor because your visitors aren't going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn't loading fast enough, they will hit the back button to explore the …

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don't put …

After examining the big players, you learned about the different types of search engines, including first tier, second tier, regional, topical (vertical), web spider (based), meta, and hybrid search engines. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to …

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates …

Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). The good news is that by handling website migrations …

Sitemaps serve two purposes. A brand logo is the symbol used to identify a brand. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring …

Other times, companies will hire specialists to help them with their SEO needs. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages …

That's OK! Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty We are farmers, not butchers.

Make …

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren't even in the same directory. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes …

As you're developing high-quality content, you'll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. To use guest blogging to create backlinks, you first have to do a ton of research to …

Ensure that your home page loads more quickly than those of competing sites. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. URLs that differ only by case which display the same page can create duplicate page issues which can …

Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. Why can't they agree? Because there is no …

90% of users only look at the first page of Google results, so if your site doesn't come up on the first page, you aren't reaching your full potential. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost …

The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but …

The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. Search engines (and users) look to the site architecture for clues as to what pages are most …