Invest in local search

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high …

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How we improved our LSI in two days

The problem is that incoming links are essential to Google's new algorithm, so how does Google now view links? For years, many SEOs effectively manipulated their rankings using the methods described above, along with others. In addition to the actual text on your web pages, search engines also examine their …

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Takeaway tips for link building

In some cases, allowing information related to your site to expire, such as job postings, for a prolonged period of time could lead to a manual action. It's difficult to compare individual sites against such broad metrics, especially with such a sharp rift between the median and mean values, but …

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Does Bing really care about web 2.0

Building an online presence is not easy. Local SEO can do great things for your business. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you …

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Takeaway tips for social media

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Many consumers think comparative ads are less believable. Make sure your new environment is not accessible to the public. The best way to go about this is …

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Actionable tips on search queries and Instagram

If you're waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won't even hear about you. This can be termed as thin content. Once you …

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Winning tactics for bounce rates

Questions are the highlights of learning. You may also need to enhance the application from time to time. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers …

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People still ask me about analytics and its importance today

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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What are the merits of social media on today's web?

Producing quality content is always the key - but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Even though sitemaps may seem to be …

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Does Bing really care about 301 redirects

An organic search is the process of using loose search terms to get precise search results. If you're anything like me, then you're looking to understand why certain things work the way they do. (We'll talk about that later on.) Catering to the native tongue of search engine users also …

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Are search volumes affected by bread crumbs

Remember that it 's also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you're also filling it with a directly relevant post. If your …

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Please include citations when planning your online marketing strategy

By keeping the site's underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site's visitors. Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Effective marketing communications …

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Can page impressions really make a difference?

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Think Like Your Customer - When creating a basic keyword list, you should start of by thinking like your customer. This way, if the landing …

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Achieving internal needs through SERP positioning

In my case, I started as a web developer and migrated to SEO through my love of analytics. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Maybe the …

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Create unique, accurate page titles with URLs in mind

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Don't forget stickiness

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

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Facts about keyword stuffing that will make you think twice

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant …

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Fascinating CTR tactics that can help your business grow

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other …

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Focus on ROI Instead of analysis

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Well-written alt text can improve search rankings because search engines will check …

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Header tags have been a hugely important part of SEO

The global brand might have a higher perceived quality. This option should be on your list of add-ons from an SEO perspective. Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). Yes, I said six months.

Can white …

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Here's what industry insiders think about javascript

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. This will give …

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High advertisement ratio can be mitigated by using SEO

Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. A repeated message may cause an individual …

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Its all about local search

Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. Marketing professionals account for many issues as they design social media programs. TD-IDF means that content should include different phrases and that some of those phrases …

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Make Your Website More Friendly to Search Engines by considering CTR

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. The more you know about …

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Make your site fast

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don't put …

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Quality over quantity when it comes to nofollow links

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates …

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Reasons why marketers love comment spam

Sitemaps serve two purposes. A brand logo is the symbol used to identify a brand. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring …

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Take the stress out of keyword stuffing

Other times, companies will hire specialists to help them with their SEO needs. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages …

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The death of conversion rates

That's OK! Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty We are farmers, not butchers.

Make …

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Think about javascript from the start

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren't even in the same directory. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes …

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Using rankings strategies like the pros

As you're developing high-quality content, you'll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. To use guest blogging to create backlinks, you first have to do a ton of research to …

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What are the advantages of blogs on today's web?

Ensure that your home page loads more quickly than those of competing sites. Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. URLs that differ only by case which display the same page can create duplicate page issues which can …

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